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Among them, Wolfe Herd said that Bumble would be expanding its Hive interactive networking spaces next year.
The company in the past has hosted what it calls “pop-up Hives” — hives, referencing the beehive branding that Bumble sports.
Whitney Wolfe Herd, the founder and CEO of social and dating app Bumble, said today that Facebook’s move into dating is a “huge validation, the best thing that could happen to the dating space, maybe ever.” But all the same, the profitable service — which is notable for how it puts women into the driver’s seat for all interactions — has been taking some significant steps in asserting its independence as a multi-faceted social platform in its own right.
That has included not only building its own social graph, but rebuffing acquisitions for now while it continues to grow, and exploring a new wave of online and offline services, such as its Hive networking pop-ups.
Facebook has also served as a cautionary tale, said Wolfe Herd, as the company develops its own standalone network independent of third-party data, and considers how it might ever work with other social networking and social media companies in the future.
“We’re really not reliant on Facebook anymore,” she said during an interview this morning at Tech Crunch Disrupt in San Francisco, “so [Facebook’s move into dating] isn’t a direct response to us.“I haven’t spent too much time thinking about that.We’re so busy, just focused on taking our future to where we want to go.” In the meantime, the company has been doubling down on new services for its community of users.Advertising will be a part of this monetization strategy in the physical space, as well as online.NY Minute Dating is the singles events leader of New York.
Shared values has become a big part of how she evaluates working with another company.