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(Well, unless they prefer Adidas.) I’m promised the shoes will move me.
Nike says wearing them will be like trying a TV remote for the first time. “I’m old enough to remember when you had to get off the couch to change the channel, like it’s that level of wow,” says Dustin Tolliver, senior product director in basketball footwear.
“It’s a natural extension of your body.” This imaginary, all-knowing shoe doesn’t exist yet.
— but the company is serious about making adaptive fit a thing.Adapt BB’s predecessor, the Hyper Adapt 1.0, debuted in 2016 as a limited run for 0. That same year, Nike sold 89 pairs of high-top adaptive fit Mags, just like the ones in .These sneakers were more of a novelty, and they were certainly not built for a large consumer market. They forgo anything that resembles a lace, and they ship with Bluetooth connectivity so wearers can tighten and loosen their shoes from their phone.A mysterious but seemingly thoroughly built-out product road map is mentioned to me multiple times throughout my visit.I get the impression that Nike wants adaptive fit technology to be a data-fueled platform with a storied product lineage.
The app walks wearers through the pairing process, which involves holding each shoe close to their phone.