The stock price for Match Group, the company that owns dating sites like Tinder, Ok Cupid, and Match.com, took a tumble after Facebook's announcement.
But the company doesn't appear worried.“We’re flattered that Facebook is coming into our space—and sees the global opportunity that we do—as Tinder continues to skyrocket.
Bumble, too, described itself as “thrilled” at the news, suggesting in a statement that “perhaps Bumble and Facebook can join forces.”They have a point: Dating apps will likely still have their own appeal.
"Regardless, we’re going to continue to delight our users through product innovation and relentless focus on relationship success. Facebook’s entry will only be invigorating to all of us.”"Come on in. Their product could be great for US/Russia relationships," Joey Levin, the CEO of IAC, Match Group's parent company, added.
Zuckerberg, as well as Chris Cox, Facebook’s chief product officer, stressed that the feature is designed to spark meaningful connections—not help you find your next hookup.
But the reality is even Facebook doesn’t know yet how it will be widely used, if at all.
You can only send text-based messages when chatting for the first time, which Facebook describes as a safety measure.
Facebook will use a unique algorithm to match you with potential dates, based on “dating preferences, things in common, and mutual friends.” You will also be able to find romantic interests via shared Groups and Events.
At F8, Facebook’s annual developer conference, Mark Zuckerberg announced a new dating service, simply called "Dating," that will exist right within the social network's own app.